Royal Salute master blender Sandy Hyslop has declared its new 51-year-old a “one-of-a-kind” blend.

The International Spirits Challenge 2021 has awarded 11 double gold medals to the finest Scotch whiskies in the world.

UK: Chivas Brothers has signed a five-year partnership deal between its scotch brand Royal Salute and the royal gun salutes at the Tower of London. The first of which will be for the Queen’s Jubilee in June.

Chivas Brothers has launched the limited edition Royal Salute Diamond Jubilee to the global off-trade.

Chivas Brothers has launched a US$200,000 whisky as a tribute to the oldest crown jewels in Britain - the Honours of Scotland.

Scotch whisky Royal Salute has announced its sponsorship of the Sentebale’s Polo Cup in Dubai.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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