From living a borderline homeless existence in Amsterdam and handing out leaflets while living off Burger King and cheap pints, Moe Aljaff recently opened his third venue in the hipster hotspot of Barcelona’s El Raval, making him one of the hottest properties in global bartending right now.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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