“To get on the 50 Best List is really hard, and to get an individual award is pretty mind blowing,” said Panda & Sons’ Iain McPherson on being named Altos Bartenders’ Bartender as part of The World’s 50 Best Bars 2024.

Created with tequila mixology in mind, Neurita has entered the category with its Citrus and Rosa expressions.

Bacardi has announced the launch of a new non-alcoholic spirit brand created, in collaboration with Amsterdam-based bartenders, with cocktails in mind. 

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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