Pernod Ricard saw organic net sales rise 10% in fiscal 2023, driven by strong growth across all spirits categories, alongside broad-based growth across all regions.

Diageo reported that first-half net sales increased 15.8% to £8 billion as the on-trade rebounded and off-trade demand remained strong.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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