Few drinks categories have seen as much start-up activity as alcohol-free spirits in recent times. Lyre’s chief executive Mark Livings concedes his brand was beaten to the market by the likes of Seedlip and others, but he’s convinced that rapid scaling, rather than being early to the game, holds the key to success.

Co-founder and chief exec of non-alcoholic spirit brand Lyre’s, Mark Livings, has joined the advisory board of Ful, a producer of climate-positive, sparkling spirulina drinks.