Silverleaf at Pan Pacific London is to launch a new menu in October named Texture Is Everything.

The Scotch Malt Whisky Society has partnered with memory psychologist Dr Ansgar Endress, chef Bruce Clyne-Watson, and, rollercoaster designer Brendan Walker, to launch a series of festival bottlings paired with nostalgia-inducing memory boxes. 

Scotch whisky producer The Macallan has teamed up with esteemed graphic designer David Carson to launch a travel retail exclusive called Concept No. 3.

The Glenmorangie Company has released a £2,500 whisky matured in Chateau d’Yquem sauternes casks.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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