The European Forum for Responsible Drinking (EFRD) has launched a web-campaign to promote responsible marketing practices for alcoholic beverages. The objective is to explain in plain language how EU-wide codes of advertising should be applied.
Europe gears up for responsible World Cup
Belgium: The European Spirits Organisation CEPS and The European Forum for Responsible Drinking (EFRD) have teamed up with the Belgian Federation of Wine and Spirits to launch a responsible drinking campaign during the World Cup.
CEPS: EC alcohol survey misses bigger picture
The European Commission’s new Eurobarometer report on attitudes to alcohol misses the bigger picture, according to CEPSand EFRD,the representatives of the European spirits industry.
Europe pushes responsible drinking
Europe’s spirits producers have launched a catalogue of industry-led programmes to reduce alcohol related harm.
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Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
