Pernod Ricard has released its FY22 Results, showing that sales grew organically by 17% in 2022, equalling €10.7m, with sales growing by double digits across each of its regions and spirit categories.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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