Laphroaig launches UK phase of Taste Trailblazers
27 March, 2023
Laphroaig Single Malt Scotch Whisky is launching The Laphroaig Market in collaboration with Michelin-starred chef Tom Aikens, forming the UK phase of ita global initiative, Taste Trailblazers.
Laphroaig Single Malt Scotch Whisky announces Taste Trailblazers initiative
13 September, 2022
Laphroaig Single Malt Scotch Whisky has unveiled Taste Trailblazers, a global celebration of culinary pioneers pushing the boundaries of flavour.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
