This year saw Swedish vodka brand Absolut reach its milestone of becoming fossil-free ahead of schedule, having achieved its goal to phase out the use of fossil fuels a year earlier than planned. 

Laphroaig Single Malt Scotch Whisky has unveiled Taste Trailblazers, a global celebration of culinary pioneers pushing the boundaries of flavour. 

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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