In September, Italicus Rosolio di Bergamotto celebrated the anniversary of its sixth year. To mark the occasion, the brand announced the release of a new book outlining the first five years of Italicus. Drinks International caught up with founder Giuseppe Gallo to talk about the evolution of the brand.
Digital Edition
Comment
Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
