Swedish schnapps brand, Flävar, recently reached 100k bottles sold since launching in the UK on-trade in May 2022. Drinks International caught up with Rolf Munding, owner of Market Taverns Group, whose latest venture, Flävar, plans to grow its European presence this year.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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