Skrewball enters New Zealand and Australia
07 August, 2024
Skrewball peanut butter whiskey liqueur has entered Australia and New Zealand in partnership with Pernod Ricard.
Pernod Ricard buys majority stake in Skrewball whiskey
21 March, 2023
Pernod Ricard USA has announced the acquisition of a majority stake in peanut butter-flavored American whiskey brand Skrewball.
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Danil Nevsky and Laura Grassulini
Are we missing the real point of on-trade advocacy?
Danil Nevsky and Laura Grassulini discuss the reasons why advocacy is so important when it comes to the bar community
