The world’s number one selling spirit brand Jinro soju has announced it will be sponsoring Luno presents All Points East festival this month, the first time a Korean spirit brand has supported a major UK festival, making history for the global drinks market.
Heineken 0.0% takes over Europa League sponsorship
Heineken 0.0% will take over sponsorship of the Europa League when the tournament resumes on Wednesday night.
Blossom Hill gets largest ever advertising spend
Blossom Hill, one of the UK’s most popular wine brands, is receiving its largest ever advertising support, including £2.2m on media alone.
Jacob’s Creek in major UK chat show sponsorship
Jacob’s Creek, the leading Australian wine brand, is to sponsor the UK’s leading chat show.
Budweiser extends FIFA sponsorship
Anheuser-Busch InBev is to extend its official beer sponsorship to the 2018 FIFA World Cup Russia and the 2022 FIFA World Cup Qatar.
Heineken to sponsor 2015 Rugby World Cup
Heineken has extended its sponsorship of the Rugby World Cup to remain its official beer supplier and worldwide partner for the 2015 tournament in England.
Royal Salute accelerates polo drive
Scotch whisky Royal Salute has announced its sponsorship of the Sentebale’s Polo Cup in Dubai.
Hennessy goes for Gold
UK: Hennessy will mark 54 years of continuous partnership - British racing’s longest commercial sponsorship - at this year’s Hennessy Gold Cup at Newbury Racecourse on November 27.
Champagne Mumm goes gastro
UK: Champagne GH Mumm has launched a campaign to reinforce its links with food. The Pernod Ricard brand is to partner selected restaurants as part of a UK-wide marketing campaign to celebrate its traditional links with gastronomy.
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Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
