The world’s number one selling spirit brand Jinro soju has announced it will be sponsoring Luno presents All Points East festival this month, the first time a Korean spirit brand has supported a major UK festival, making history for the global drinks market.

Heineken 0.0% will take over sponsorship of the Europa League when the tournament resumes on Wednesday night.

Blossom Hill, one of the UK’s most popular wine brands, is receiving its largest ever advertising support, including £2.2m on media alone.

Jacob’s Creek, the leading Australian wine brand, is to sponsor the UK’s leading chat show.

Anheuser-Busch InBev is to extend its official beer sponsorship to the 2018 FIFA World Cup Russia and the 2022 FIFA World Cup Qatar. 

Heineken has extended its sponsorship of the Rugby World Cup to remain its official beer supplier and worldwide partner for the 2015 tournament in England.

Scotch whisky Royal Salute has announced its sponsorship of the Sentebale’s Polo Cup in Dubai.

UK: Hennessy will mark 54 years of continuous partnership - British racing’s longest commercial sponsorship - at this year’s Hennessy Gold Cup at Newbury Racecourse on November 27.

UK: Champagne GH Mumm has launched a campaign to reinforce its links with food. The Pernod Ricard brand is to partner selected restaurants as part of a UK-wide marketing campaign to celebrate its traditional links with gastronomy.