Altamura Distilleries has introduced Lorenzo Di Cola, formerly of the Experimental Cocktail Club group, to its team as international head of brand across all key global markets, including Italy, the US, UK and India.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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