Fortitude Drinks to distribute Pampero Rum in the UK
30 January, 2025
Fortitude Drinks has gained the exclusive distribution rights for Venezuelan rum Pampero in the UK.
Diageo sells Pampero rum to Gruppo Montenegro
18 July, 2024
Diageo has agreed to sell Pampero rum to Gruppo Montenegro for an undisclosed sum.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
