Miami-based wine and spirits distributor Webb Banks has appointed industry veteran Jose Castellvi to the newly created role of vice president for travel retail and spirits.

US: Diageo’s Jose Cuervo has launched CuervoGames, an experiential marketing campaign.

Australia: Diageo has announced it will secure the marketing and distribution rights to tequila brand Jose Cuervo in Australia, officially effective April 1 2010.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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