On Monday night I became a ‘Keeper of the Quaich’. For those of you who do not know what that it is, The Keepers of the Quaich is an “exclusive, international community of people recognised for their outstanding commitment to Scotch whisky”.
The major Australian volume wine producer, Australian Vintage (AVL) has appointed Julian Dyer to general manager UK & Europe on a permanent basis.
Australian Vintage has recruited the senior buyer of one of the UK’s major multiple retailers.
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
