Francisco Alcaraz retires after 30 years at Patrón
David Rodriguez has been promoted to master distiller of Patrón tequila taking over from Francisco Alcaraz after more than 30 years in the role.
Patron to host largest ever Día de Muertos campaign
Patrón Tequila is rolling out one of its largest ever campaigns to celebrate Día de Muertos with a month-long initiative in Europe and across the globe.
Patrón honoured at Footprint Drinks Sustainability Awards
Patrón Tequila was highly commended in the Economic Sustainability category at the inaugural Footprint Drinks Sustainability Awards in London last week.
Patrón enters Croatia
Patrón Spirits has partnered with Mohor Trgovina to distribute its products in Croatia.
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The bar industry community is dead
Danil Nevsky mourns the demise of a time when contact was physical, not digital, and when connections meant more than a swipe of a screen. But he holds out hope that real community will return for younger generations
