Spanning a wide spectrum of flavours, bitters is well placed to attract new consumers with variations on existing brands.

The four top performing bitters brands in The Millionaires’ Club 2016 all had an increase in sales in 2015, Drinks International can report. 

Next up in our report into the top brands at The World's 50 Best Bars is aperitif and digestifs.  

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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