The Art of Italicus Aperitivo Challenge is returning for its sixth edition, inviting global bartenders to create an original aperitivo cocktail inspired by art, using Italicus Rosolio di Bergamotto.

Internationally renowned bartenders Moe Aljaff and Juliette Larrouy will be hosting a two-month residency, The Schmucks at Moxy South Beach, to bring their ‘five star dive bar’ concept to life in Miami.

Renowned New York bar The Dead Rabbit will take over the Lapidus Bar at the Ritz Carlton hotel in Miami for the whole of December.

Pernod Ricard has furthered its line of Absolut Vodka flavours with the launch of Miami and Gräpevine to the US market.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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