Russian Standard rolls out music promotion
04 August, 2010
UK: Russian Standard Vodka has launched an on-pack music promotion. Consumers will have the chance to win free tickets to music gigs as part of the Russian Standard Vodka Originals brand campaign.
Maxxium gives Brugal travel retail push
13 April, 2010
Maxxium Travel Retail is to launch a campaign for its Brugal rum in Heathrow terminal 5.
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Danil Nevsky and Laura Grassulini
Are we missing the real point of on-trade advocacy?
Danil Nevsky and Laura Grassulini discuss the reasons why advocacy is so important when it comes to the bar community
