Accolade Wines, which is the fifth largest global wine company, is to split the existing role of European commercial general manager into two, covering mainland Europe and UK & Ireland, to focus better on these two strategically crucial markets.

Bacardi has announced the appointment of Ron Anderson as senior vice president and chief commercial officer.

Pernod Ricard UK has promoted Chris Ellis to the role of commercial director of wines, with effect from July 1, 2012. 

Beam Inc has announced a new commercial structure in its Europe/Middle East/Africa (EMEA) region.

Diageo has appointed a head of its Western Europe division. From September 1, John Kennedy is to become chief operating officer, Diageo Western Europe. Kennedy is currently managing director, Diageo Ireland.

UK cider producer Aspall is to restructure its business and invest £4m following “40% volume growth” last year.

Champagne cooperative Centre Vinicole – Champagne Nicolas Feuillatte has appointed Julie Campos as commercial director.

Scotch whisky brand Chivas Regal has launched a global television commercial as part of the ongoing Live with Chivalry campaign.