New potential for amaretto

11 September, 2025

New World wine is a recognised category, and now a similar movement is evolving for one of Italy’s classic liqueurs.

Spanish gin brand Puerto de Indias has announced its partnership for distribution in the UK with Love Drinks.

The Wine Institute of California has argued that wineries are an “essential business” and should be allowed to maintain operations during a lockdown.

While amaretto may have a long and somewhat idyllic history, it has done little to capture consumers’ imaginations in recent times. But cocktail culture could be key to changing all that, finds Angel Brown

Veronafiere, organisers of the Vinitaly exhibition, claims China has fallen in love with its Italian wines which were in show at the recent Hong Kong International Wine & Spirits Fair (HKIWSF).

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