David Gosnell, the executive chairman of Bushmills Irish Whiskey, has been awarded the OBE (Officer of the Order of the British Empire), in the Queen’s Birthday 2018 Honours List. 

Maker’s Mark has won a trademark infringement case against Cuervo tequila. A judgment has confirmed that the whiskey’s free-form red wax seal coating is a well-known and valid trademark.

US: Diageo’s Jose Cuervo has launched CuervoGames, an experiential marketing campaign.

Australia: Diageo has announced it will secure the marketing and distribution rights to tequila brand Jose Cuervo in Australia, officially effective April 1 2010.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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