Following the success of his Champagne and rosé wines, actor Idris Elba announced the addition of Porte Noire Cognac to his growing portfolio.

Spirits distributor Mangrove Global is bringing a selection of international brands from its independent spirits portfolio to UK customers nationwide, through an extended partnership with supermarket chain Waitrose. 

Friarwood wine and spirits merchant has announced it has gained exclusive rights to import Italian gin Seatrus in the UK.

Danish distillery Stauning is expanding its core portfolio with the launch of a new expression, Høst (40.5% abv).

Spirits distributor Speciality Brands is adding Takamaka to its rum portfolio, alongside signing an exclusive partnership with Chichibu Distillery, taking over from Speciality Drinks.

Beam Suntory France has officially begun operations and is directly responsible for the marketing and distribution of its portfolio in France.

US Beverage LLC (USB) has signed an agreement with German wheat beer brand Erdinger to be the exclusive US importer for its portfolio.

US Beverage LLC (USB) has signed an agreement with German wheat beer brand Erdinger to be the exclusive US importer for the brand’s portfolio.

International Beverage has announced its acquisition of New Zealand spirits producer, Cardrona Distillery.

Proximo has officially opened its £37m distillery in Northern Ireland which is poised to double the production of Bushmills Irish Whiskey.

La Martiniquaise has announced the acquisition of French spirit Generous Gin, to add to the group’s premium offer and its ‘Craft From France’ portfolio.

Bacardi Global Travel Retail has unveiled the Fine Spirits Emporium, at the newly opened CDF Haikou International Duty Free Shopping Complex in Hainan province.

Mangrove Global, the premium UK spirits distributor, has announced the addition of East London Liquor Company to its portfolio.

Penfolds is launching a new accessible AUD$50 range within the travel retail exclusive Cellar Reserve portfolio, aimed at recruiting wine drinkers into the premium wine category. 

Strengthening its agave portfolio, Pernod Ricard has announced the signing of an agreement for the acquisition of a majority shareholding of Código 1530 Tequila, a range of ultra-premium tequila.

London-bar Silverleaf has partnered with pan-Asian craft spirits brand The Orientalist Spirits to host a series of events throughout the Singapore Grand Prix 2022 weekend.

Ukrainian vodka brand Nemiroff has partnered with Disaronno International for exclusive distribution in the Benelux market.

Jack Daniel’s owner Brown-Forman has confirmed the purchase of gin brand Gin Mare from Spanish premium drinks company, Vantguard.

Spier Wine Farm, one of South Africa’s oldest wineries, has joined the Freixenet Copestick portfolio from this month.

Diageo has agreed the sale of its Windsor business to the Bayside Private Equity and Metis Private Equity consortium, Bayside/Metis, for KRW 200 billion (approximately £124 million).

Lucas Bols has entered a joint venture with Edrington under the name Maxxium BeLux for distribution in Belgium and Luxembourg.

Kirker Greer Spirits has launched in France after securing a deal with wine and spirits importer, Maison Milhade.

Rhum Barbancourt, a family-owned distillery established in 1862, has entered a new distribution deal with MONARQ Group for Latin American and the Caribbean as well as duty free in the US.

French distributor BBC Spirits has bolstered its portfolio with several UK spirits brands as it bids to drive growth in 2021.

Diageo will purchase Aviation Gin and several sister brands in a deal worth up to $610 million.

AB InBev has become the UK’s number one brewer by volume sales since the start of 2020.

Zamora Company USA has bolstered its spirits portfolio with the addition of Filipino rum brand Don Papa.

Carlsberg UK will merge with Marston’s to form a British brewing giant worth around £780 million.

Bacardi has announced the appointment of Ron Anderson as senior vice president and chief commercial officer.

The SPI Group has announced a new distribution agreement with Findlater Wine and Spirit Group to distribute the Stolichnaya vodka portfolio in Ireland.

US: Mexico-based La Madrileña is to distribute Beam’s entire portfolio in Mexico. As part of the performance-based agreement, effective on January 1, 2012, La Madrileña will be the exclusive distributor of Beam’s brands, including Jim Beam bourbon, Sauza tequila, Courvoisier cognac and Cruzan rum.

Beam Inc has announced a new commercial structure in its Europe/Middle East/Africa (EMEA) region.

Patrón Spirits International has teamed up with Mumbai-based agent Aspri Spirits to distribute its portfolio of tequila, vodka and rum in India.

SPI Group has agreed a new distribution deal with Velier, for the entire Stolichnaya portfolio in Italy.

Belgiun beer Duvel Green has been renamed Duvel Single Fermentation, in a bid to ease consumer understanding.

Pernod Ricard US has announced that Malibu has added Cranberry-Cherry to its range of rum liqueurs, following a vote by consumers.

Constellation Brands, hitherto, the world's leading wine company, has announced that it has sold its Australian and UK business, (Constellation Wines Australia and Europe, CWAE), to CHAMP, an Australian private equity group.

Berry Bros & Rudd Spirits (BBRS) has added a rum brand to its spirits portfolio.

East African Breweries Limited (EABL), a subsidiary of Diageo, has completed the acquisition of 51% of the issued share capital of Serengeti Breweries Limited (SBL). EABL made the purchase from existing shareholders for a total consideration of approximately US$60.4million.

Australia: Diageo has announced it will secure the marketing and distribution rights to tequila brand Jose Cuervo in Australia, officially effective April 1 2010.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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