Sazerac Company has announced the renaming of subsidiary spirits distributor Hi-Spirits UK, to Sazerac UK.

Spiribam, the division that oversees the spirits activities of the GBH family group, has signed a distribution partnership with Cognac Hardy in the US.

Leading Caribbean and Central American drinks distributor WEBB Banks has created a subsidiary that will focus on supplying CBD and wellness products to the trade.

The Absolut Company Global Travel Retail threw a swish party in Cannes last night (October 18) to unveil its latest limited edition Absolut vodka.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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