Flavours, packaging and a concentration on cocktails in the on-trade could be the way to a new audience for the Italian liqueur.

Parting shot

28 May, 2015

Can sambuca be both a serious cocktail ingredient and a party shot? Lucy Britner looks for answers 

Rossi D’Asiago has announced that its flagship sambuca Antica, the second best selling brand in the category worldwide, will be distributed in Russia by the Synergy Group.

Rossi D’Asiago has announced that its flagship brand, Antica Sambuca, will now be distributed in Germany by Hardenberg-Wilthen.

Luxardo has added to its range of flavoured sambucas with the launch of Pear and Cola variants to the UK market.

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Danil Nevsky

The future for bar shows

The way in which cocktail culture is championed has morphed over the years, but Danil Nevsky says the way forward is to put an emphasis on greater inclusion of the general public in bar shows

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