Flavours, packaging and a concentration on cocktails in the on-trade could be the way to a new audience for the Italian liqueur.

Parting shot

28 May, 2015

Can sambuca be both a serious cocktail ingredient and a party shot? Lucy Britner looks for answers 

Rossi D’Asiago has announced that its flagship sambuca Antica, the second best selling brand in the category worldwide, will be distributed in Russia by the Synergy Group.

Rossi D’Asiago has announced that its flagship brand, Antica Sambuca, will now be distributed in Germany by Hardenberg-Wilthen.

Luxardo has added to its range of flavoured sambucas with the launch of Pear and Cola variants to the UK market.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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