Internationally awarded London bar Coupette has announced the launch of its Apples cocktail in RTD form from Saturday 29 May.

Czech lager brand Pilsner Urquell has anointed Dubliner Fearghus McCormack as its International Master Bartender 2011.

Stella Artois’ seven-month quest to find its “draught master” has begun with the launch of the Quality Draught Masters Programme.

Slovakian spirits group Gas Familia has launched premium vodka Goral Master.

US: Diageo’s Jose Cuervo has launched CuervoGames, an experiential marketing campaign.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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