COP26 littered newspaper headlines throughout November. The focus was supposed to be on resolving the climate change crisis, but predictably turned into a game of political chess. In the absence of any authoritative leadership, our industry needs to set an example.

Pernod Ricard has announced the disposal, by its affiliate Pernod Ricard Europe, of its shares in Georgian Wine and Spirits LLC to JSC Marussia (Georgia).

Diageo has launched its autumn Special Release Series, a collection of single malt scotch whiskies aimed at the world’s top bars and whisky connoisseurs.

Pernod Ricard Espana has completed the sale of its shares in Ambrosio Velasco to Diego Zamora for a total price of 32.4 M€ in cash.

Amsterdam: Heineken has announced a new 10-year sustainability agenda.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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