Proof Drinks co-founder James McDermott passes
James McDermott, co-founder of Proof Drinks has died at the age of 47.
Diageo acquires Ritual Zero Proof
Diageo North America has announced its acquisition of Ritual Zero Proof Non-Alcoholic Spirits (Ritual).
Burnt Faith partners with Proof Drinks
Burnt Faith has partnered with drinks specialists, Proof Drinks, to drive interest in British brandy houses across the UK.
Proof Creative, the bar and beverage consultancy arm of the Asia Pacific-based independent spirits distributor Proof & Co, has launched its 20 Pillar Plan as an online resource.
Beefeater gets new tamper-proof closure
United Closures & Plastics (UCP) has developed a new ‘combined aluminium and plastic tamper evident snap-on security closure’, called Orchid.
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Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
