Brown-Forman has announced that Eric Helms has become marketing director for its Global Travel Retail division.
For the moment vodka is the best selling international spirit and, despite many bartenders’ snipes, it is also big business in the world’s best bars.
I’ve seen the beginning and the end of a lot of eras. That says it all about ‘King Cocktail’, Dale DeGroff. The great man is in London to co-host ‘The World’s 50 Best Bars’ event which was held in London last night (Oct 10) near Trafalgar Square...
Finlandia has selected the 14th champion of its annual international cocktail competition, the Finlandia Vodka Cup.
Entries are now being taken for the 14th annual International Finlandia Vodka Cup. The final is to be held on February 1, 2012 and the prize fund is $25,000.
Finlandia vodka, part of Bacardi Brown-Forman Brands, has unveiled a new global packaging design dubbed ‘melting ice’.
In honor of the 40th anniversaries of both Earth Day and Finlandia vodka, Finlandia is releasing limited edition charity water bottles. The bottles are to feature designs by Finnish graphic designer Klaus Haapaniemi.
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
