Scotch whisky - cornerstone of Scottish economy
01 June, 2010
A new study has revealed that Scotch whisky is worth £4 billion a year in added value to the Scottish economy - with the industry spending in excess of £1.1 billion annually on supplies produced in Scotland.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
