La Martiniquaise-Bardinet acquires Generous Gin
La Martiniquaise has announced the acquisition of French spirit Generous Gin, to add to the group’s premium offer and its ‘Craft From France’ portfolio.
Brockmans gin expands its brand management and marketing teams
English gin, Brockmans, has expanded its brand management and marketing teams with drinks specialists, Eric Sampers and Helen Buchanan.
The Fernet-Branca Barback Games returns to London Cocktail Week
Fernet-Branca has announced that after a year’s hiatus, the Barback Games will return to London Cocktail Week for a third time, on 28th October.
Hindsight helping to provide foresight
Market research exists in the short term, but reviewing past research projects can uncover trends relevant to the future, says Bryan Urbick of Consumer Knowledge Centre.
Foster's teams up with Southern Wine & Spirits
US: Foster's Wine Estates has announced long-term distribution agreements with Southern Wine & Spirits in three US markets.
Digital Edition
Comment
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
