Trade shows – remember them? Before the world stopped we’d have attended a number of them throughout the year and be able to look down the list of recognisable guest speakers with their seminar titles. They were a source of great education which had been curated by the organisers to provide a spread of credible, engaging information.

Three-quarters of Brits say they prefer to drink at home, the Big Gin Report, an annual study conducted by Craft Gin Club, has found.

The Best Baltic Sommelier has been crowned following the Vana Tallinn Grand Prix 2011 in Tartu, Estonia.

Bombay Sapphire gin is to launch a global digital campaign, aimed at the social media market.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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