Drinks marketing, events and brand activation agency, ItalSpirits, has appointed Roberta Mariani as advocacy director.

Singer and songwriter Ellie Goulding has acquired a ‘significant stake’ in premium hard seltzer brand Served.

Bacardi has announced two new board directors, Francisco V Carrera-Justiz and Theodore C Walker, who were elected at the company’s AGM in Hamilton, Bermuda.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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