Beefeater has announced that Desmond Payne MBE will be the brand’s first-ever master distiller emeritus in January 2023.

Sheffield-based bar Bamboo Door was crowned the winner of the annual Chairman’s Reserve UK Mai Tai Challenge at a final held at Merchant House in London.

Spiribam UK and its St Lucian rum brand Chairman’s Reserve have announced the four finalists in its nationwide Mai Tai Challenge.

London Cocktail Week organisers have announced that it will be moving The Cocktail Village to a new bigger venue on Brick Lane.

Chivas Brothers has unveiled a 1.5 litre magnum of its flagshiop blended scotch whisky, Chivas Regal, aimed specifically at elite bars.

UK: Glenfiddich has launched the 2011 Glenfiddich Malt Mastermind competition. The aim of the game is to find the “trade’s most passionate malt enthusiasts”.

Diageo has launched a Johnnie Walker campaign at Amsterdam's Schiphol airport. The Step into the Circuit campaign is centred around the brand's Formula 1 sponsorship.

Bacardi has crowned the winner of the first Superior Rum Global Legacy Cocktail Competition, in Barcelona.

Belgium: The European Spirits Organisation CEPS and The European Forum for Responsible Drinking (EFRD) have teamed up with the Belgian Federation of Wine and Spirits to launch a responsible drinking campaign during the World Cup.