Treasury Wine Estates brand Penfolds has launched a travel retail exclusive gift pack for Bin 389, presenting the Shiraz Cabernet blend in a giftable and reusable carry pack.
Scotch brand Monkey Shoulder has teamed up with Fever-Tree in a bid to create the ultimate mixing pack for the off-trade channel.
It’s been something of a month in gin terms. It kicked off with the International Spirits Challenge gin tasting. Chaired by Beefeater master distiller Desmond Payne this was indeed something of a ‘challenge’, with no fewer than 58 gins to slurp, taste and rate...
Treasury Wine Estates and Accolade Wines has announced that TWE will pack wine for Accolade in Australia with Accolade will pack wine for TWE in the UK.
Chivas Brothers is to launch a limited edition golf pack for its Ballantine’s 17 and 21 year old blended whiskies.
Pernod Ricard UK has announced the launch of a Beefeater ‘Forever London’ limited-edition pack, aimed at celebrating the brand’s heritage.
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
