Budweiser Brewing Group, part of AB InBev, will be the new distributor of Kopparberg products in the UK on-trade, effective from 28 May.
Belvedere launches Organic Infusions range
27 May, 2021
Belvedere has stepped into the organic category with a trio of flavoured expressions that infuse the Polish rye vodka with organic fruits and botanicals.
Japanese whiskies launch in India
07 April, 2011
Indian distributor Radico Khaitan is to launch Japanese whiskies the Yamazaki 12 year old and Hibiki 17 year old in India.
Barbados/UK: Mount Gay launches new rum
03 August, 2010
Mount Gay rum has launched a new 'rare cask selection', called 1703.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
