Pernod Ricard veteran launches Cognac brand
06 July, 2023
Guillaume Thomas, veteran Pernod Ricard executive, will launch Martingale Cognac this autumn.
Diageo launches The Balance Challenge to promote responsible drinking
03 December, 2020
Diageo has launched an Instagram filter that encourages social media users to moderate alcohol consumption by switching to water instead.
Diageo strengthens ties with Facebook
19 September, 2011
Diageo has announced plans to step-up its multi-million dollar strategic partnership with social media website Facebook.
Diageo confident in premium future
20 April, 2010
Consumers are returning to premium purchases, according to global drinks giant Diageo.
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Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
