Asahi Group Holdings has announced that Asahi Super Dry will be the official beer for the Rugby World Cup 2023 in France.

Diageo has launched an Instagram filter that encourages social media users to moderate alcohol consumption by switching to water instead.

Diageo has announced plans to step-up its multi-million dollar strategic partnership with social media website Facebook.

Consumers are returning to premium purchases, according to global drinks giant Diageo.

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Nick Strangeway

Could bars be no-phone zones?

For about six hours in early October the world was brought to a standstill. However, it wasn’t the outbreak of a global pandemic that spread panic, but the simultaneous crash of Facebook, WhatsApp and Instagram.

Instagram

Facebook