on 16 December, 2011
Never let it be said that Drinks International doesn’t provide its subscribers and readers with a full service as regards the alcoholic drinks industry.
Aigin: The gin using AI to create recipe
12 March, 2025
Spanish spirits producer Beveland has launched Aigin, a gin which used artificial intelligence in the creation of its recipe.
Hayman’s unveils ‘The Original Gin’ advertising campaign
27 April, 2023
London gin distiller, Hayman’s, has launched its first out of home (OOH) advertising campaign ‘The Original Gin’, to begin in London, rolled out internationally over the next few months.
The World's Best-Selling Classic Cocktails 2022
07 January, 2022
Once again, we asked our 100 global bars to rank their best-selling classic cocktails and a new champion has emerged this year.
Jägermeister has launched a coffee-dispensing billboard in London to promote its Cold Brew coffee liqueur.
Glenmorangie launches Finealta at The Savoy
11 February, 2011
Europe: The Glenmorangie Company has launched new expression Finealta at the newly-reopened Savoy Hotel in London.
Glenmorangie launches new whisky
26 August, 2010
Glenmorangie has launched a new whisky in its Private Edition range. The Glenmorangie Finealta, pronounced ‘Finalta’, is Scottish Gaelic for ‘elegant’. It is a recreation of Glenmorangie based on a recipe dating back to 1903.
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Comment
Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
