Alcohol sales in English pubs have skyrocketed during the Euros according to data collected by UK hospitality app OrderPay.
Chivas donates Old Trafford advertising space to charity
Chivas Brothers has donated its digital advertising slot at Old Trafford to a motor neurone disease charity for the upcoming clash between Man Utd and Sheff Utd.
Nomacorc launches closure for aging wine
Nomacorc has launched Select 100, a closure for fragile wines and full bodied red wines that requiring extended aging.
Pee-controlled video game makes splash
The world’s first pee-controlled video game has been launched, making a splash in south London bar Exhibit.
Bacardi plays Rafa Nadal
Bacardi has launched an international free prize draw competition to meet its “Global Social Responsibility” ambassador Rafael Nadal, the leading tennis player, as part of its “Champions Drink Responsibly” social responsibility campaign.
Amarula extends Elephant research project
The not-for-profit Amarula Trust has committed to a further three years of financial support to the Amarula Elephant Research Project (AERP) under Prof Rob Slotow of the University of KwaZulu-Natal.
Digital Edition
Comment
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
