Ever since the world was pinned down by the effects of Covid-19 there’s been a surge in online tutorials from both brands and bartenders demonstrating basic shaking techniques and the ‘perfect Mojito’. However, at the industry’s top level there’s been a drought in innovative education, until now.

The winners of the International Spirits Challenge 2020 Awards will be announced via a live presentation on various social media channels at 8pm GMT on October 28.

The number of brands meeting the criteria of The IWSR’s Elite Brands has fallen from 22 in 2009 to just 10 in 2010. Ukrainian vodka Nemiroff has taken the top spot.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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