Mixed martial arts star Conor McGregor has announced the launch of his Irish stout brand Forged into the UK market through 350 ASDA stores on August 5.

Brewdog Distilling Co has announced the launch of a new portfolio of vodkas produced using beer that doesn’t meet the brewery’s standards for release.

Guinness has become the latest major beer brand to launch an alcohol-free variant in a bid to capitalise upon growing consumer demand for the category.

Diageo has unveiled a new Pan African campaign, #madeofblack, via a five hour take over on MTV Base.

Diageo has announced that the Guinness brand is to become an ‘official partner of Aintree’ for the UK’s famous horse race, the Grand National.

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

La'Mel Clarke

Service isn’t servitude: the skill of hosting

La’Mel Clarke, front of house at London’s Seed Library, looks at the forgotten art of hosting and why it deserves the same respect as bartending.

Instagram

Facebook