Conor McGregor stout brand Forged enters UK market
Mixed martial arts star Conor McGregor has announced the launch of his Irish stout brand Forged into the UK market through 350 ASDA stores on August 5.
Brewdog Distilling Co launches vodka made from waste beer
Brewdog Distilling Co has announced the launch of a new portfolio of vodkas produced using beer that doesn’t meet the brewery’s standards for release.
Guinness launches alcohol-free variant
Guinness has become the latest major beer brand to launch an alcohol-free variant in a bid to capitalise upon growing consumer demand for the category.
Diageo unveils Pan African Guinness campaign
Diageo has unveiled a new Pan African campaign, #madeofblack, via a five hour take over on MTV Base.
Guinness to sponsor the Grand National
Diageo has announced that the Guinness brand is to become an ‘official partner of Aintree’ for the UK’s famous horse race, the Grand National.
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Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
