Anheuser-Busch InBev is to extend its official beer sponsorship to the 2018 FIFA World Cup Russia and the 2022 FIFA World Cup Qatar. 

Budweiser has signed a three-year agreement with The Football Association to become the ‘lead partner’ of The FA Cup.

SABMiller has recorded double-digit lager sales growth in its African and Asian markets

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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