Diageo is rolling out voluntary enhanced health warnings on bottles of Smirnoff, Gordon’s, Baileys and Captain Morgan as part of its broader responsible drinking campaign.

The world’s most valuable alcoholic drinks brands could lose up to US$33bn worth of brand value as a result of the COVID-19 pandemic, according to brand valuation company Brand Finance.

While trading conditions in key markets are far from ideal, leading liqueur brands are stepping up their focus on travel retail, as Joe Bates reports

Diageo has opened a £1.5m archive for its major brands in Menstrie, Scotland. 

The cocktail remains central to liqueurs action and, for producers, keeping their brand relevant is a number one priority. Patience Gould reports

Diageo has repackaged its cream liqueur brand Baileys in a bottle with a “greater sense of femininity”.

Diageo is to launch a global marketing campaign for its Baileys cream liqueur. A television and print campaign is to appear in every continent, from October 7.

Diageo has launched a limited edition flavour of its Baileys cream liqueur. Baileys Orange Truffle will be available in travel retail between October 2012 and January 2013.

Diageo has announced the launch of Baileys Biscotti to the UK.

Diageo has launched a new flavour of its cream liqueur brand Baileys.