Gruppo Montenegro, the owner of Amaro Montenegro and Vecchia Romagna brandy, has finalised exclusive distribution agreements in the Italian market for Jose Cuervo, the world’s number-one tequila, Bushmills, Irish whiskey, The Kraken Black Spiced rum and Boodles British gin.

US spirits company Proximo has entered into a UK distribution agreement with Marblehead Brand Development.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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