Credit to Pernod. The company has done a fine job this week in extolling the success of scotch whisky around the world and in telling important opinion formers that the company is best placed to capitalise on that thirst and in doing so earn lots of money for the company, its suppliers, customers, not forgetting its investors.
Drinks International can exclusively reveal, PR and marketing agency Hanna Lee Communications (HLC) has announced the 18 winners of its second annual HLC Global Bartender Travel Scholarship.
Plantation Rum has announced the launch of a limited-edition bottling with all proceeds going to BudmoUA, a charity that delivers meals to those in need in Ukraine run by members of the country’s hospitality industry.
Sustainability: No more excuses
COP26 littered newspaper headlines throughout November. The focus was supposed to be on resolving the climate change crisis, but predictably turned into a game of political chess. In the absence of any authoritative leadership, our industry needs to set an example.
UK drinks public relations agency Domino Communications and The Drinks Community – the professional members platform from The Drinks Trust – have launched an internship for those working in the hospitality and drinks industry.
Pink Prosecco: not fizzling out
Drinks international catches up with the founder of The Emissary Prosecco, Ed Smith, to find out whether talk of a Rosé Prosecco shortage is cause for concern.
Campo Viejo to launch Winemaker’s Blend in the UK
Campo Viejo has announced the launch of Winemaker’s Blend, a new blend of Tempranillo, Garnacha and Bobal.
Regal Rogue launches training series for furloughed UK bartenders
Australian vermouth brand Regal Rogue has launched a new bartender training initiative in collaboration with The Liana Collection, the brand’s newly appointed UK distributor in 2021.
BAME Wine Professionals aims to promote diversity in the wine trade
A new online resource is dedicated to shining a light on “wine talent in the black, Asian and minority ethnic communities”.
Diageo Australia is giving away 130,000 free drinks to help bars across the country get back on their feet following the coronavirus lockdown.
Iconic Californian producer Daou Vineyards is ramping up its focus on exports in a bid to put Paso Robles on the international wine map.
Havana Club crowns cocktail champion
French bartender Julien Escot became the Havana Club Grand Prix cocktail champion for 2012 yesterday, after prevailing from a field of 40 bartenders.
Pernod pairs Jacob's Creek with Andre Agassi
Pernod Ricard has announced a marketing partnership between Jacob’s Creek and former tennis player Andre Agassi.
I’ve got boobs. Thanks for noticing, drinks industry. I’ve got boobs therefore I need my own special drink. You’re right, drinks-makers, and thanks for the comforting pat on the head. Thank you for recognising that I am always on a diet; and lactose or wheat intolerant, depending on the weather; totally love all things pink – and yes, I am in fact from Venus...
Glenfiddich mastermind search is on
UK: Glenfiddich has launched the 2011 Glenfiddich Malt Mastermind competition. The aim of the game is to find the “trade’s most passionate malt enthusiasts”.
€5m global Vinho Verde campaign unveiled
The Vinho Verde Wine Commission (CVRVV), in Portugal, has invested €5m on a three-year global promotion.
International Cider Challenge results 2010
The results of the International Cider Challenge 2010 are in. This is the first year of the competition and it attracted over a hundred entries. Drinks International recruited a panel of cider experts to blind taste the ciders, which were then awarded trophies and medals.