Diageo opens discussions to acquire half of Zacapa
29 November, 2010
Diageo has initiated discussions to take over 50% of Guatemalan rum brand Zacapa.
Digital Edition
Comment
Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
